![]() But many small businesses (and some mid-sized businesses as well) insist on using Outlook to conduct their daily operation.Īs Microsoft itself has described it, Microsoft Outlook is essentially a calendar and email software. They have already recognized how indispensable CRM can be in effectively managing customer interactions/relationships. Irrespective of what CRM solution they use, entrepreneurs across industries have agreed that customers constitute the core of their businesses and they strive continuously to better their services for clients. ![]() This is an analytical write-up which has discussed both sides of the story to help our readers find a better customer management solution for their business. ![]() This practice is increasingly attracting comments and criticism from a section of industry experts, who argue that although certain features of a comprehensive CRM solution has been embedded in Outlook it can’t replace customer relationship management software as a complete customer contact management tool. To date many businesses (especially, small and medium sized business owners) have used Outlook email services as a customer relationship management solution for their businesses.
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